Volkswagen AG - Domain, Marketing, and Aftersales Solutions Architecture
Volkswagen AG aimed to unify its sales, marketing, and after-sales systems across all markets and brands, focusing on streamlining processes and enhancing overall efficiency through innovative IT solutions.
Services
- Custom Software Development
- CTO As a Service
- Custom Software Development
- CTO As a Service
Client
Period
Project Overview
The project involved planning and implementing new domain sales, marketing, and after-sales processes, including the BEV agency model, which allowed direct vehicle orders from NSC/Volkswagen.
Challenges
Unifying Diverse Systems
The existing systems varied significantly across different markets and brands, making integrating them into a single unified platform challenging. Volkswagen AG had to deal with many legacy systems tailored to specific regional and brand requirements. Each system had unique features and processes critical to its operation, making it challenging to create a one-size-fits-all solution. The project demanded extensive analysis and customization to ensure the unified platform could cater to all these varied needs without compromising functionality.
Implementing BEV Agency Model
Developing a system that supported direct vehicle orders from NSC/Volkswagen required significant changes to existing processes and workflows. The new model needed to be seamlessly integrated with existing sales channels while ensuring it could handle high volumes of direct orders efficiently. This involved redesigning the sales process, developing new software components, and ensuring all stakeholders aligned with the new workflow.
Enhancing IT Capabilities
There was a need to optimize the functional and technical capability model to support a wide range of requirements. The IT infrastructure had to be scalable and flexible to adapt to market demands and future growth. This required upgrading existing systems, integrating new technologies, and ensuring the infrastructure could support current and future business needs.
Coordination Across Brands
Ensuring seamless coordination of IT activities across multiple brands within the Volkswagen group posed a significant organizational challenge. Effective communication and collaboration strategies aligned with different brands’ IT initiatives and goals. This involved setting up cross-functional teams, regular meetings, and a robust project management framework to ensure all brands were on the same page and working towards common goals.
Our Solution
At TechIsland, we crafted innovative cloud-native IT solutions, leveraging advanced technologies for scalable, resilient systems. Our meticulous planning and project management ensured efficient deployment. Interdisciplinary workshops fostered collaboration, while sustainable concepts for after-sales applications reduced costs and improved Volkswagen AG’s IT capabilities.
01
Cloud-Native IT Solutions
Developed innovative cloud-native IT solutions focused on product innovation. Leveraged cloud technologies to create scalable and resilient systems that could be easily updated and maintained.
02
IT Development Planning
Planned and controlled IT development processes to ensure efficient implementation. Established a robust project management framework to oversee the development and deployment of new systems.
03
Interdisciplinary Workshops
Conducted workshops to foster collaboration and cohesive development across teams. Brought together experts from different domains to brainstorm and address challenges collectively, ensuring a well-rounded approach.
04
Sustainable Concepts
Implemented sustainable concepts for after-sales applications to enhance long-term viability. Focused on developing solutions that could be maintained and upgraded easily, reducing long-term operational costs.
05
Project Management
Led and managed the project team within a public cloud environment to ensure successful delivery. Utilized agile methodologies to keep the project on track and adapt to changes quickly, ensuring timely delivery of milestones.
Client Quote
